GuBu and The Bread Family are reimaginations of Asian baked treats that resemble cuddly animals. Their mismatched identities resonate with the experience of growing up across different cultures while seeking a sense of belonging. In moments of feeling lost, food becomes a token of nostalgia that reminds us of home, and every culture has its own comfort cuisine.

 

GuBu are pocket sized companions, carrying a piece of home wherever we go. These sidekicks remind us that identity is not limited to one culture but about making space for more.

 

The Bread Family is made up of universal ingredients - like bread dough waiting to be baked. From the base, unique toppings and flavours are added to shape the cultural twists and quirks of each character.